← Back to Home

AI & Automation Disclosures

Last Updated: August 11, 2026

Intellisea is a marketing platform run by AI agents. Those agents can research, write, and — where you allow it — publish to your own website, your Facebook Page, your Instagram professional account, your LinkedIn company Page and your Google Business Profile, and manage your advertising campaigns on Google Ads, Meta and LinkedIn. This page explains, in plain terms, what that means in practice: what the software does on its own, what it will not do without you, how AI-generated material is identified, and what happens to your data.

This page sits alongside our Terms & Conditions, which remain the governing contract. Where this page summarises something the Terms state more precisely, the Terms prevail.

1. You are interacting with an AI system

Every agent in Intellisea is software. The CEO Agent, the Director agents and the Specialist agents are not people, and no human reviews your conversations with them in the ordinary course of using the platform. When you ask a question in chat, an AI model produces the answer.

We say this plainly because you are entitled to know it, and because EU law now requires it: Article 50(1) of the EU AI Act obliges providers of systems that interact directly with people to make the AI nature of the system apparent.

2. What the agents do without a human

When you connect an integration, you are granting an automated system standing permission to act in your name. The scope of that permission depends on which integrations you connect and how you configure them. Broadly:

  • Reading and analysis is always automatic. Agents read your analytics, search rankings, ad performance, business profile, social accounts and website content on a schedule in order to keep their picture of your business current.
  • Content creation is automatic. Agents draft blog posts, landing pages, ad copy, social posts, images, voiceover and video without being asked each time, as part of executing a strategy or a deployment plan.
  • Publishing and spending can be automatic, if you allow it. Where you have connected a website or a social or advertising account and have not required approval, agents can publish content, schedule posts for future dates, and create or adjust advertising campaigns that spend against your budget.

Scheduled work runs whether or not you are logged in. A scheduler checks for due work every few minutes and executes it. This is the point of the product, and it is also the thing to understand clearly before connecting an account.

2.1 Specifically, on each platform

Generalities are not much use when you are deciding whether to hand over a live account, so here is the concrete list of what an agent can do on each connected platform without a person present at the moment it happens. Everything here is an action you have to connect an account to enable, and everything here can be put behind an approval step (section 3) or revoked (section 7).

  • Facebook Page. Publish text, photo, multi-photo, video, Reel and link posts to your Page, in your Page's name; schedule posts for a future date; edit and delete posts; reply to, like, hide and delete comments on your posts as the Page; reply to Messenger messages sent to your Page; and update the Page's About text, website and phone number.
  • Instagram. Publish images, carousels, videos, Reels and Stories with captions to your Instagram professional account, and delete media.
  • LinkedIn company Page. Publish text, image, video, document-carousel, link and poll posts to your company Page in the Page's name; edit and delete posts; repost; react as the Page; reply to and delete comments; and update the Page's description, website and specialties, logo and cover image.
  • Google Business Profile. Publish and delete Business Profile posts, reply to customer reviews, answer customer questions, and update listing details and business hours.
  • Your website. On a connected WordPress site, create, update and delete posts and pages, upload and change media, edit menus, widgets, theme files and CSS, moderate and reply to comments, manage plugins, and change a limited set of site settings.
  • Advertising. Create and change campaigns, ad sets, audiences, creatives, budgets and bids on Google Ads, Meta and LinkedIn, and boost an existing post. This spends your money. Campaigns and boosts that Intellisea creates on Meta are created paused, and do not begin spending until activated; on other platforms the state depends on what the campaign you deployed specifies.
  • Search. Submit URLs to Google for indexing and submit or remove sitemaps, and publish measurement changes to your live Google Tag Manager container.

Two things follow from this that are worth saying out loud. Content published this way appears as your Page, your company, your website — not as Intellisea, and not marked as written by software unless you mark it. And replies to comments and to Messenger conversations may be composed by an AI agent and sent to a member of the public who is talking to your business. If you would not be comfortable with that, put those channels behind approval or do not connect them.

3. What always requires approval, and who decides

You decide, and the default is that approval is off. Intellisea includes an approval workflow for content that would be published outside the platform. It is opt-in: when you create a campaign there is a single setting — "require approval for external publishing" — which starts switched off. Left off, external publishing happens automatically when scheduled. Switched on, you nominate who approves, and you can do that for everything at once or per type of action (blog posts, Facebook and Instagram posts, LinkedIn posts, Google Business Profile posts, advertising changes, email), and override it on an individual item.

With approval on, the nominated person is sent the actual draft — over Slack, Microsoft Teams or email — before it goes anywhere, and the item is held until they answer. Approving releases it; holding it returns it to drafts and it never publishes. If nobody answers, nothing publishes: an unanswered item stays held indefinitely rather than going out by default.

This is the most consequential setting in the product, so we want to be direct about the consequence. With approval on, a person on your team sees each item before it goes live, and that person's review is the human editorial control over what is published in your name. With approval off, content researched, written and scheduled by AI is published to your website or social accounts without human editorial review.

That distinction is not only ours. Under Article 50(4) of the EU AI Act, someone publishing AI-generated text to inform the public on matters of public interest must disclose that it is AI-generated unless the content has undergone human review and a person or organisation holds editorial responsibility for it. Turning approval off is what removes that review. If you operate in or publish into the EU, keep this in mind when configuring it.

Sections 4.1, 4.4 and 9.2 of our Terms cover the same ground contractually.

4. Marking AI-generated and synthetic content

Material produced by Intellisea is AI-generated: written content, images, voiceover audio, and AI spokesperson video. Inside the platform, generated items are identifiable as such.

Once you publish that material to your own website or social accounts, you are the publisher, and any disclosure or labelling obligation attaching to the published content is yours. We provide the tools; we cannot make the disclosure on your behalf on a platform we do not control.

Two cases deserve particular care:

  • AI spokesperson video. These features generate a synthetic human likeness delivering a script. Content of this kind attracts a positive marking duty under Article 50(4) of the EU AI Act, and can mislead a viewer who assumes they are watching a real person speaking.
  • Testimonials and endorsements. Do not present AI-generated content as the words of a real customer. Section 4.3 of our Terms prohibits it, section 12 addresses the FTC's truth-in-advertising and endorsement rules, and both apply regardless of who typed the prompt.

A further EU AI Act requirement — Article 50(2), machine-readable marking of synthetic output — has a transition period that runs to 2 December 2026 for systems already on the market. We will update this page as our implementation of it lands.

5. Accuracy, and who is responsible for what is published

AI output can be wrong. It can state a fact that is not true, cite something that does not exist, misread data, or produce a claim about your business that you cannot substantiate. This is a property of the technology, not a defect we expect to eliminate, and it is why the approval workflow exists.

Review AI output before relying on it, and review it particularly carefully where it makes a factual or comparative claim, quotes a statistic, or touches a regulated subject — health, legal, financial, or anything where a claim carries legal weight.

Responsibility for what is published in your name sits with you. If you have disabled approval, it still sits with you. Sections 4.1 and 9.2 of our Terms set this out.

6. Customer data is not used to train models

Your business data, your conversations with the agents, and the content you create in Intellisea are never used to train or fine-tune AI models — not ours, and not any model provider's. This applies to everything you put into the platform and everything the platform reads from your connected accounts.

This is contractual, not merely a preference: every model provider we use is engaged under terms that bar training on data we send them. It is stated once here, and section 3 of our Privacy Policy and our Subprocessors page point back to it rather than restating it.

We do analyse aggregated, anonymised usage patterns — which features are used, where the platform is slow — to improve the product. That analysis does not involve your business content.

7. Revoking authority

Everything you grant, you can withdraw:

  • Disconnect an integration. Settings → Integrations. Disconnecting revokes our access to that account and deletes the stored credentials. Agents lose the ability to read from or publish to it immediately.
  • Revoke from the platform itself, if you cannot sign in to Intellisea: Facebook → Settings & Privacy → Apps and Websites, Instagram → Settings → Website permissions, your Google Account permissions page, or LinkedIn → Data privacy → Permitted services. Any of these ends our access straight away.
  • Cancel scheduled work. Scheduled and future-dated tasks can be cancelled before they run.
  • Turn approval on. Switching on approval for external publishing stops anything new going out until a person on your team releases it, without disconnecting anything.
  • Close the account. See our Data Deletion page, which explains what happens to your data and how to ask for it to be removed. You do not need to be signed in, or to be the account owner, to make a request.

8. Model providers

Inference runs on models operated by third parties. Rather than keep a second list here that will drift out of date, we maintain one: see the Subprocessors page for who they are, what each one processes, and where.

9. Questions

Anything on this page: privacy@intellisea.com.

© 2026 Intellisea. All rights reserved.

Marketing Services · Knowledge Base · Articles · Contact · App Login
Privacy Policy·Terms & Conditions·Cookie Policy·Data Deletion·Legal