You’ll come away with another level of understanding related to local strategy, citations, reviews, SEO local link building, content creation, and more, along with some incredible, tactical advice to get you improving your local game the second you get home (or at least your first day back in the office). Plus, you’ll be able to interact directly with speakers both during Q&A sessions and around the conference, and spend time getting to know your fellow local marketers.
So whether you’re a marketer with a portfolio chock-full of local accounts or a brand with hundreds or thousands of locations, MozCon Local 2017 is where you need to be.
Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.
Mike grew up sweeping floors in his family retail business at age 7 and saw the challenges of local marketing up close from an early age. Before co-founding GetFiveStars.com and LocalU.org he had been doing what we now know as Local SEO since 2005 and writing at his blog Understanding Google Local since 2006. He loves researching and understanding the issues that confront bricks and mortar storefronts and helping owners, agencies, and franchises tackle the challenges of the ever changing local marketing world.
Heather Physioc is Assoc. Director of Organic Search at global digital ad agency VML, performing search engine optimization services for multinational brands like Electrolux/Frigidaire, Colgate-Palmolive, Hill’s Pet Nutrition, Bridgestone, Wendy’s and Bayer Animal Health. She has worked in digital marketing for 10 years. Physioc earned her Bachelor’s of Journalism in Strategic Communication (Advertising) from the University of Missouri, and is currently pursuing an Executive Master’s of Business Administration from Rockhurst University. She has spoken at AACS, WordCamp, KCSEMA, SEMPO Cities, PRSA Mid-Missouri and Omaha, TEDxKCWomen and more.
Willys Devoll is a content strategist for Google My Business and a member of the AdWords Content Strategy and Development team. He has also worked as a technical writer and content developer on Google for Work. In the past, DeVoll worked for Major League Baseball Advanced Media in communications, and at the Center for Spatial and Textual Analysis, where he contributed to research in the Literary Lab.
Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org.
MozCon Local 2017 takes place at the Hyatt in downtown Seattle. In addition to coming home with a ton of knowledge, you’ll also be coming home with some great swag to show off! Monday’s workshops will have a snack break and networking time, and for Tuesday’s conference your ticket includes breakfast, lunch, and two snack breaks. FINALLY, on the last night we’ll have a networking party so you meet speakers, thought leaders, Mozzers, and other attendees. Networking without the ‘net!
We’re expecting around 200 people to join us, including speakers, Mozzers, and Local U staff. MozCon Local sold out last year, and we expect this year to sell out, as well, so you’ll want to buy your ticket now!
Local U Workshop + MozCon Local Conference – Monday & Tuesday, February 27–28, 2017
$1,048$748 for Early Bird Moz Subscriber & Local U Forum Members
$1,498$1,148 for Early Bird General Admission
MozCon Local Conference – Tuesday, February 28, 2017
$599$399 for Early Bird Moz Subscribers & Local U Forum Members
$899$699 for Early Bird General Admission
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