SEO & PPC Case Study
ChiroSupply (E-Commerce)
Client Overview
ChiroSupply
Category : E-Commerce (SEO & PPC)
Client : Chiro Supply
Industry : Health E-Commerce
Results: 159% Increase in organic traffic
Results: 644 total increases on campaign benchmarks
Sales Results: 722% increase in online sales in 5 months
Project Brief
Chiro Supply is a major E-commerce medical equipment supplier. The Intellisea team pulled together a sound comprehensive E-Commerce marketing strategy to build sales through organic and paid traffic.
The initial phase of the campaign built a solid keyword strategy targeting low hanging fruit keyword phrases up to niche competitive ranking terms. Over the long term this leads to a steady growth in traffic from highly targeted visitors.
Additionally, the team implemented a solid Google Ads campaign optimizing ROI through ad copy split testing, effective keyword strategy and cost per click optimizations.
As a result of the comprehensive SEO and PPC campaign Chiro Supply grew online sales 722% in just 5 months.
Pay-Per Click
Google Ads
Intellisea crafted a comprehensive Google advertising campaign to drive additional sales and reduce the cost per conversion. Driving highly targeted “buyer” clicks at a high click through rate (CTR) and low cost per click (CPC).
Ultimately, ChiroSupply has increased ROI and sales through continued optimization.
Organic
Increasing Search Traffic
The direct result of a dramatic increase in keyword rankings is increasing targeted search engine traffic.
As illustrated Chiro Supply experienced a steady increase in organic traffic as a result of our effective SEO strategy.
Chiro Supply increased organic traffic on the order of 159% in just 4 months.
Rankings
Keyword Results
As illustrated in the graphic Chiro Supply experienced a significant jump in rankings after just a few short months.
Overall, the benchmark keywords increased 644 places in search results as an aggregated total.
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