SEO & PPC Case Study

Broadmark Commercial Lending

Client Overview


Category: SEO & Google PPC
Client: Broadmark Commercial Lending
Industry: Financial Services
Results: 145% increase in organic traffic
Results: 329 total increase on campaign benchmarks
google rankings report

Project Brief

The focus for this campaign is increasing the number of leads desiring multi-million dollar commercial loans. Intellisea has worked with multiple commercial lending companies and had the perfect game plan for Broadmark. The digital marketing strategy consisted of both organic search engine optimization and Google paid advertising. The team performed a comprehensive keyword strategy to build an organic campaign as well as implemented Google Ads with specific geographic criteria to drive new leads.

Conversion Optimization

Increase Leads

Over the course of a few months, multi-million dollar leads increased over 100% from 9 to 21 per month.  Over the same period of time overall traffic increased roughly 30%.


Increase Rankings

We increased 329 positions in search results for the campaign benchmarks in the first five months.


The overall increase in search rankings attributed to increased traffic and leads.

google rankings report

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