Local SEO 2016 – The Complete Guide (Part 1)

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If you’re looking to learn 2016 Local SEO this is the series for you. I have spent many many hours learning what does and doesn’t work so you don’t have to. We discuss …

Advantages of different CMS’s

Site audit or creation of a new website.

Keyword Analysis

(unbiased search is Google.co.uk and &gl=us&pws=0 at end of result URL)

Content Layout

Basic optimization

Title tags, heading tags, meta tags, alt tags, page load time reduction, heat map tracking, content analytics, schema markup, and potentially reducing bounce rate by fixing usability errors.

Implementation of Webmaster tools, analytics, and conversion tracking for Google and Bing.

Basic back link audit (make sure there are no spammy links pointing to your domain.)

Local SEO profile setup or optimization of Google My Business, Yelp, Facebook, Bing local, and Yellow Pages.

Feasible game plan on what channels you should pursue next (IOW: SMM, SEM, SEO, CRO, etc.)

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